His movement, then known as the 'Hare Krishna Movement', grew even larger when he relocated to San Francisco a year later. Instead of preaching to New York's elite, he tapped into the 1960s countercultural spirit by preaching and chanting in public parks and attracting hippies and the youth. At 70 years old, he landed in New York without any money (40 rupees of Indian currency). Prabhupada brought Chaitanya's Gaudiya Vaishnavism to the West in 1965. He is considered by Gaudiya Vaishnavas to be an incarnation of Krishna himself. Chaitanya emphasized chanting the Hare Krishna Mahamantra (the 'great mantra'). This form of communal worship responded to rigid caste structures by engaging all people in worship regardless of caste and creed. Lord Krishna, the Supreme God, through dance and song. He established Sankirtan, the practice of publicly expressing devotion to

Gaudiya Vaishnavism was founded by the saint Chaitanya Mahaprabhu who rapidly spread his form of ecstatic bhakti (devotion) throughout Bengal. Gaudiya Vaishnavism has had a following in India, especially West Bengal and Odisha, for the past five hundred years. Vaishnavism means 'worship of Vishnu', and Gauḍa refers to the area where this particular branch of Vaishnavism originated, in the Gauda region of West Bengal. ISKCON devotees follow a disciplic line of Brahma Madhva Gaudiya Bhagavata Vaishnavas and are the largest branch of Gaudiya Vaishnavism. ISKCON's Bhajan during Navratri Golu at Coimbatore, Tamil Nadu, India 9.1.7 Radha Madhav Sundar Mandir, Siliguri.9.1.4 Radha Parthasarathi Mandir, New Delhi.9.1.2 Sri Krishna-Balaram Mandir, Vrindavan.9.1.1 Mayapur Chandrodaya Mandir of the Vedic Planetarium, Mayapur.

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